Full-service Partner

Your Trusted Partner for scaling on tiktok in Europe

Get a TikTok Shop built for growth - with full control, clear reporting and performance-driven execution - guided by one of the first, biggest and award-winning TikTok agency on the european market.

Market-leaders trust GENUINE
MASTER TIKTOK Shop

TIKTOK Shop IS COMPLEX.
WE MAKE IT PROFITABLE.

Sound familiar?
Lack of TTS knowledge and data insight
No clear strategy to optimize results
Limited in-house capacity or expertise
Rapid market movements & algorithm changes
Lack of control over brands TTS image
Unclear performance and reporting
With us:
Benefit from sustainable growth and full-service management
Stay in full control of your brand’s presentation
Power your brand with premium content and live shopping
Get full transparency with clear, data-driven reporting
Scale with confidence using proven market strategies
Watch your sales soar with data-driven shop ads
Benefit from sustainable growth and full-service management
Stay in full control of your brand’s presentation
Power your brand with premium content and live shopping
Get full transparency with clear, data-driven reporting
Scale with confidence using proven market strategies
Watch your sales soar with data-driven shop ads
Benefit from sustainable growth and full-service management
Stay in full control of your brand’s presentation
Power your brand with premium content and live shopping
Get full transparency with clear, data-driven reporting
Scale with confidence using proven market strategies
Benefit from sustainable growth and full-service management
Watch your sales soar with data-driven shop ads
Stay in full control of your brand’s presentation
Power your brand with premium content and live shopping
Get full transparency with clear, data-driven reporting
Scale with confidence using proven market strategies
Watch your sales soar with data-driven shop ads
our services

from viral views
⭢ unlimited sales

Ready          to take your success on TikTok         to the next level?

Work with Europe’s largest TikTok Shop partner to take your brand from Zero to Hero.
EUROPE’S FIRST & BIGGEST TIKTOK SHOP AGENCY
VOTED EUROPE’S #1 TIKTOK SHOP AGENCY
TRUSTED BY GLOBAL MARKET LEADERS

Building a reputation with results

Read our case studies to see what we have achieved for world-class brands.
Unterhaltungselektronik
Lifestyle
GENUINE X Philips
Household Appliances
Lifestyle
Unterhaltungselektronik
GENUINE x Xiaomi

The team behind the track record

Gain the unfair advantage of local market mastery from Germany’s first official TikTok Shop pioneers.
Partner with Europe’s largest TikTok Shop pioneers for a seamless, all-in-one growth engine. From our headquarters in Cologne, we provide the end-to-end infrastructure and elite expertise required to scale your brand across the European market. By integrating every step—from creative strategy to complex logistics—we ensure your business is in the most capable hands from day one.
Behind every success is a strong team of smart individuals. At GENUINE, over 100 dedicated professionals work tirelessly to elevate your brand. Across the globe and around the clock. Our strength? Diverse backgrounds and decades of experience.
oUR TEAM
We are a high-performance team that lives and breathes TikTok. By combining young, digital-native talent with experts who previously worked directly for the major social and e-commerce platforms, we provide our clients with exclusive insider access and unparalleled results. We deliver the energy of the next generation backed by deep platform mastery.
Communications
Get full transparency
Keep track of all your efforts on TikTok Shop - we keep you informed at every step.
Performance
Access strong competence
As one of Europes biggest TikTok agencies, we combine experience and know-how to boost your growth.
Professionalism
Brand-optimized strategies
We genuinely care. That's why we create personalized strategies that fit your business case.
Additional services

HOW WE SUPPORT YOUR TIKTOK SHOP JOURNEY

Autonomy
Training for Inhouse Teams
We offer training sessions for various TikTok Shop management processes to empower your in-house team to manage operations efficiently.
Control
Brand & Creator Governance
Professionalize your creator partnerships with ease. We help you establish clear, brand-safe frameworks designed for sustainable scale and high-level performance.
Insights
Data & Performance
Stop guessing performance. With us, data turns into clear insights and better decisions across your entire TikTok Shop funnel.
Optimization
Product & Offer Engineering
We design, structure, and refine products, bundles, and offers built specifically for TikTok Shop — helping you improve conversion rates and overall performance.
Expansion
Internationalization & Expansion
No more local thinking. With us, you expand your TikTok Shop into new markets with confidence and speed.
Community
Creative Strategy
We help you build and activate your TikTok community, creating campaigns that drive repeat purchases, brand loyalty and ongoing engagement with creators and audiences.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.

UNLOCK your full potential on        TikTok

Ready to win? Partner with GENUINE and turn our insider expertise into your brand’s biggest success story on TikTok Shop.

Get to know us

Find a time that suits you for a video call with our team.
01

Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
03
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.